This year I feel like I've already seen all the Super Bowl commercials. At least I can look forward to the guacamole. (2012 Kia Optima Big Game Full Commercial -- Extended Version)
BONUS: Kia also has another video that is conceptually the funniest related content idea I've seen. It's a simple concept. It's just Adriana Lima waving the checkered flag for 5 hours. Here's the link.